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Digital Ad Campaign Carbon Calculator

Turn ad impressions into kg CO2e by format.

✓ Verified 2026 📅 Updated: ⚡ Instant Client-Side 🔒 Zero Tracking
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About Digital Ad Campaign Carbon Calculator

Free programmatic carbon estimator: pick static, display, video or 4K format, enter impressions and CDN type to get campaign kg CO2e. No signup.

Why formats differ by 30x

A static banner moves kilobytes; a 4K video spot moves megabytes through ad servers, CDNs and devices. Per-impression energy scales with bytes transferred, so video campaigns dominate media footprints.

How agencies report it

Media emissions sit in Scope 3 purchased goods and services. Enter planned impressions per format to get a pre-campaign estimate for RFPs and sustainability reports.

📐 Methodology & Reference Accuracy: Calculations, formulas, and conversions execute locally in your web browser. Output models are benchmarked against official reference standards and updated for 2026.

🔒 This tool runs entirely in your browser. Nothing is uploaded or stored.

Ad Campaign Carbon Calculator – free online calculators
Digital Ad Campaign Carbon Calculator – free online calculators

Background reading: Ad Campaign Carbon Calculator on Wikipedia. More: all calculators.

Frequently Asked Questions about Digital Ad Campaign Carbon Calculator

How much CO2 does one display impression emit?

Roughly 1 gram CO2e for a standard display banner including ad-tech overhead. Video runs about 5 grams and 4K streaming about 15 grams per impression.

What is a green CDN discount?

Delivery networks running on renewable electricity cut transfer emissions. This tool applies a 40 percent reduction for green CDN delivery.

Which scope covers ad emissions?

Typically Scope 3 Category 1, purchased goods and services, as part of the media supply chain.

Are these figures exact?

No. The ad-tech chain is notoriously hard to measure; treat outputs as directional estimates for planning.

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