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Turn ad impressions into kg CO2e by format.
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Free programmatic carbon estimator: pick static, display, video or 4K format, enter impressions and CDN type to get campaign kg CO2e. No signup.
A static banner moves kilobytes; a 4K video spot moves megabytes through ad servers, CDNs and devices. Per-impression energy scales with bytes transferred, so video campaigns dominate media footprints.
Media emissions sit in Scope 3 purchased goods and services. Enter planned impressions per format to get a pre-campaign estimate for RFPs and sustainability reports.
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Background reading: Ad Campaign Carbon Calculator on Wikipedia. More: all calculators.
Roughly 1 gram CO2e for a standard display banner including ad-tech overhead. Video runs about 5 grams and 4K streaming about 15 grams per impression.
Delivery networks running on renewable electricity cut transfer emissions. This tool applies a 40 percent reduction for green CDN delivery.
Typically Scope 3 Category 1, purchased goods and services, as part of the media supply chain.
No. The ad-tech chain is notoriously hard to measure; treat outputs as directional estimates for planning.
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